A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are, and what you value. A logo means giving your business a unique mark that differentiates you from other businesses. A logo, which consists of typography, imagery and colors, will amongst other things, assist in:
Identifying persons, products, businesses or services. Logos are the faces of the organizations or products as they help in establishing instant brand recognition. Logo design influences our decisions, as from the day we are presented with it, our visual library is built as we begin to associate the fonts, the shapes and the colors therein, with specific emotions and objects. By simply looking at a logo, we are able to make judgements and perceive a business in a certain way. That is why you must not make a mistake about the logo of your product, service or business if you must attract the right audience.